🎤 Side Hustle Feature: Meet Creator Safania Romas
Plus, sell micro-learning courses, tutor school-age students, run micro-courses, and streamline your audiences
🎤 From the Side Hustle Community
We’re super excited to debut our first creator feature with Safania Romas! Safania works as an energy systems engineer at Tesla and is also a lifestyle, fashion, and beauty content creator on the side.
What are your favorite and least favorite parts about being a creator?
I really enjoy meeting other creators through online communities and just sharing our struggles. A lot of people see social media life as pretty glamorous but it's actually not. Managing my mental health can be difficult, and sometimes I start comparing myself to other, bigger creators, wondering how I can get to that point.
It was especially lonely when I first started creating — a lot of my friends in college actually unfollowed me and that made me really sad — but now that I’ve started meeting new people in the same industry, I feel so much more connected.
People sometimes think that the primary thing driving creators is money but often it’s the psychological part that can be both the most rewarding and the most difficult. How do you balance the tension of catering to what does well with brands vs authenticity and staying true to yourself?
It’s always a tradeoff. For example, earlier this week that I was invited to try a recipe from a restaurant but I really didn't like it and I didn’t want to lie to my followers. So I sacrificed that partnership with a really well-known restaurant. I always try to interact with my fans and ask what kind of content they want to see more of.
What are the best practices for fans and followers to support creators?
Give them feedback! Even if it's just one sentence like “I really enjoyed this newsletter,” or “I really love this topic, you should share more about it!” Feedback is very helpful for generating future content.
What advice would you give to a creator just getting started?
I would join lots of communities! That's how you make friends and find possible partnerships or collaborations. I like to search for communities on Twitter. Twitter is a very good community finder because no one is monetizing anything (yet, haha). Clubhouse is also a great tool for finding community.
What creator do you admire the most and why?
Matt Navarra. He runs a social media newsletter called Geekout. I love that he’s not superficial and just has fun writing his articles.
To stay up to date with Safania’s work, you can follow her on Instagram, Twitter, and Clubhouse, and subscribe to her newsletter Social Media Digest.
If you have a side hustle and would like to be featured in this newsletter, respond to this email!
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